Don't you remember the last time you saw a vehicle with a huge billboard? Probably just recently, right? And how many have you seen? One, two, three, four, or have they become uncountable? Yes, there are plenty of roadshow vehicles in Kerala, catching eyes and creating impressions wherever they travel.
While reading this, do you remember a few brands that you noticed perhaps while you were walking through the city streets crossing a busy road or shopping at a street shop? Do you still remember their bright colours, clever captions, or celebrity images from it?
These roadshow vehicles, with their billboards and eye-catching design, are changing the landscape of how brands connect people. In this blog post, let's look into how these campaigns have made a drastic change in the branding scene of Kerala and their approaches towards the audience of each industry.
One of the most prominent examples in Kerala is the Ajmi Putt Roadshow. Ajmi is one of the top-selling names in Kerala's traditional food line. It conducted a roadshow to promote its putt powder. The vehicle was shaped like a steaming puttu maker, so it caught attention right away. These Ajmi roadshows brought about quality and authenticity while taking a cut at the consumers themselves.
Why Roadshows Work for Kerala
1. Increased Engagement level:
Keralites are socially active and they love community events. Roadshows take advantage of this. They create a sense of excitement and participation among the audience.
2. Direct Consumer Interaction:
Unlike the traditional advertisement, roadshows allow brands to interact with their audience directly. The personal touch builds trust and leaves a long-lasting impression.
3. Cost-Effective:
Roadshows can move through urban and rural regions, thus reaching out to masses without requiring huge advertising expenditure. These roadshows take place in various vehicles of different sizes, hence reaching out to the nook and corner of the place.
4. Local Approach:
Kerala loves tradition and culture, which can be utilised well by roadshow campaigns on local themes. For example, food brands such as Ajmi tap into traditional flavours, and focus on solving specific community needs.
Scope of Roadshow in Kerala
Outdoor Advertising Agencies in Kerala make smart use of these roadshow vehicles to promote their brands with different campaigns, posters, animations, videos and more. These are moving advertisements that circulate throughout cities and towns, bringing the message directly to everybody's doorstep. Roadshows are important for marketing because the brand message is seen repeatedly by the masses, with attractive slogans and creative displays, grabbing people's minds. Making their brand known and attracting more customers is one of the best options for businesses in Kerala by getting associated with outdoor advertising agencies for utilizing roadshow vehicles.
With the rise of digital marketing, roadshows are also taking up the digital face. Updates on social media platforms, live streaming, and even online contests have enhanced the reach of the campaigns. Brands are not using the roadshow vehicle just for the local audience anymore but creating shareable content which has resonance across the globe.
Final thoughts
Roadshow vehicles are a strong marketing tool to develop brand awareness in Kerala. It connects visual appeal with direct interaction, and through it, relevance with culture, hence leaving long-lasting consumer memories and loyalty. Whether food, technology, or entertainment, the concept of roadshows is bound to create this bridge between a brand and its audience in a very innovative manner.
