For most people, seasons such as winter or spring, or events such as summer vacations are considered the best moments to run campaigns and promotions. But in truth, many other moments during the year could be even more impactful for brands and businesses. They can then identify such peak opportunities that will maximize engagement and hence lead to sales, thereby putting them ahead in the competitive market. Now, let's dive into some under-rated yet highly powerful times to run campaigns and boost your brand's visibility!
New Year
New year is the best time of the year to launch new products or services or to focus on products or services related to health, wellness, organization, and self-improvement. This is the time when people set new goals and resolutions.
It is a proven study that the gyms or fitness centres are Crowded during this period as people often make new resolutions to stay healthy and fit during this time. So if you are running a fitness centre then this is the right time. In addition, the new year paves the way for many launching of products such as beauty products or services.
Valentine’s Day
This is the time of the year to fall in love. During this month you can add gift ideas, experiences, and special offers for couples and individuals looking to express their affection.
This is a prime time to advertise if you have a jewellery store, restaurant, cafe, clothing brand, gift store and more. Throw attractive offers for couples. Nowadays even dental clinics and gym centres offer attractive offers for couples.
Spring
Spring is mainly focusing on offering seasonal products, outdoor activities, home improvement services, and gardening supplies.
Mother’s Day/Father’s Day
Again this is the time to grab the attention of the audience through emotional captions and captivating images. You can focus on gifts, experiences, and activities that celebrate love and appreciation for mothers and fathers.
Back to school
This is widely celebrated by new joiners and old students. Parents become more excited than their kids to get beautiful products for their kids. The offer termed “back to school” is popularly celebrated nowadays. A wide range of products and services, including school supplies, clothing, electronics, tutoring services, and educational resources as students prepare to return to school are available in offers and such offers boards are placed near schools, malls and highways.
Halloween
Halloween is a new celebration in Kerala. The Halloween-styled costumes, decorations and party supplies are advertised for popularity. The products for this are not widely available thus displaying your products during this time can help them to cover themselves in spooky fun.
Religious holidays
There are a variety of opportunities surrounding Easter, Christmas, Ramadan, and Onam. These can be anything from candy promotions to discounted flights to visit family.
Since some of the winter holidays happen in close succession, you can come up with creative marketing ideas to keep people engaged and buying throughout the end of the year.
Winter holidays
One of the most profitable seasons for OOH advertising is from November until December as people are shopping for gifts and holiday deals. The holiday season is one of the best times to promote any product or service. Use creative visuals with festive themes to capture attention.
Seasonal trends in OOH advertising mean that brands have a multitude of opportunities to break the clutter. It enables them to campaign at the right seasonal times and events, thus better connecting with their target audience and achieving the desired milestones in marketing. From collaborating with outdoor advertising agencies in Kochi to exploring the outdoor advertising marketplace in Kerala, planning your campaign effectively is sure to leave behind maximum impact. Plan for your next campaign today and let the seasons work for you!
