Think of an outdoor ad you recently saw, or recollect a billboard or hoarding you recently noticed in any shopping mall or while you travel. Most probably, the one that comes to your mind features a celebrity, an Instagram influencer, or a YouTuber. Why does this happen? Because we trust and feel familiar with these public figures. Their faces stand out and capture our attention instantly.
Consider a few examples of Kerala-based brands. Lakshya Institute features Mohanlal in their hoardings. Kalyan Jewellers features Prithviraj in large hoardings placed along with the metro stations and the busy streets of the city. Brands invest a lot of money in celebrities for the simple reason that human eyes are attracted towards their faces, making outdoor celebrity ads more effective than those without celebrities.
The Pull of Celebrity in Advertising
Brands have known that celebrity endorsements would increase sales for decades. Once a brand has a famous face associated with it, it becomes instantly credible and recognizable. It is a good reason why large budgets are spent on having international figures in their advertisements since they know that it delivers. Even Keralite companies are investing in international celebrities for branding.
For instance, major brands such as Pepsi, Nike, and Adidas have endorsed their outdoor campaigns by using the likes of Lionel Messi, Cristiano Ronaldo, and Virat Kohli. People love to believe in and purchase the products when they find their favourite celebrities endorsing them. This is where an outdoor advertising agency in Kochi, Kerala plays a very important role in designing and placing such impactful advertisements.
Understand Your Audience Before Selecting a Celebrity
Before choosing the celebrity to represent their advertisement, businesses must identify their audience. The celebrity needs to match up with the values of the brand and appeal to the target customer.
For example, a sportswear brand would profit if the personality of MS Dhoni or Neymar on the football field is chosen. A beauty or jewellery brand will earn more customers if an actress like Deepika Padukone or Nayanthara appears in the advertisement. In this scenario, it depends on choosing a personality that elicits an audience and authentically describes the brand.
With the help of expert outdoor marketing in Kochi, Kerala, your businesses can ensure that the advertisements are placed in the right locations to reach maximum viewers.
The Shift in Consumer Behavior
Today, consumers are more aware than ever. Consumers are not just purchasing products anymore; they are purchasing trust and emotions. Celebrity endorsements work since people believe that these stars use these products. When a trustworthy face is on a billboard, automatically the customer feels that the brand is reliable.
For instance, Sachin Tendulkar has promoted energy drinks such as Boost for several years and has been associated with the same. Dhoni and Kohli endorsements through sports gear brands such as Puma and MRF enhance consumer trust. Brands invest in high-profile faces for outdoor out-of-home advertising in Kochi, Kerala, and this is the reason.
Want Your Outdoor Ads to Stand Out?
If you want to make your brand attractive and memorable, celebrity endorsements are a game-changer. The hoardings and billboards featuring well-known personalities can boost sales and create more visibility for the brand.
So, if you want your outdoor ads to make an impact, connect with the right agency. With the right strategy and celebrity endorsements, your brand can reach new heights and stay in people's minds for a long time.
