For marketers and business owners, advertising and marketing techniques are essential for the growth and evolution of the company. There are many different modes of advertising available, but some methods may work better than others. Depending on the type of product and the type of demographic the advertiser is looking to advertise to, transit advertising may be one best marketing method for a business to follow.
Transit advertising is displaying marketing messages and advertisements in or on modes of public transportation or in public transportation areas. In transit advertising, advertisements are placed anywhere from on the sides of buses, trains and taxis, to inside bus stations and near train or bus platforms. The main purpose of transit advertising is to reach riders and familiarize them with your brand.
One major benefit of transit advertising for marketers is that it can provide high visibility for your product on a daily basis. Also, unlike online advertisements or television commercials, it is difficult for the audience to ignore or skip ads when sitting across from a train or bus simply because it's in their direct line of view.
Transit advertising works like all other forms of advertising to advertise your product and help people learn more about your brand or a new product or service you're offering. Here are the benefits of transit media advertising.
1. One major advantage of bus advertising is that you cannot turn it off or delete it.
2. Transit advertisements are usually big and eye-catching and hence demand the attention of the audience.
3. Through bus advertising, it is easy to reach a captive audience.
4.This enables marketers to reach varied demographics or different characteristics of people.
5. Low-floor bus advertising registers huge footfalls every day owing to its nominal fare and traveling comfort making it one best medium to advertise a business.
One big question that comes to marketers' minds when choosing a transit advertising medium to promote their business is done bus advertising work or not? Advertising on transit media is one of the most effective mediums to promote a business in Kerala owing to its ability to reach a wide range of people of all ages, income groups, and occupations. KSRTC bus advertising is an affordable yet effective option for marketers to reach the people who are on the roads. Here, public transportation is one of the most popular modes of transport and as per the Kerala RTC official records, every bus runs for an average of 400 km/day. If a business advertises on a KSRTC bus and the bus travels for 1 km, the advertisement is viewed by a minimum of 100 people. Hence, each fleet will have approximately 40,000 viewers daily and 40,000 x 30 = 1.2 crore views monthly, making this one of the most effective and affordable mediums of advertising for businesses.
CHAMS Branding Solutions, Kochi holds the exclusive media rights on Volvo and premium low floor buses belonging to Kerala State Road Transport Corporation (KSRTC). Marketers can do full fleet branding on KSRTC Volvo buses at a rate as low as INR 1 lakh per month with CHAMS.
| No. of buses | 1 Month / Bus | 2 Months / Bus | 3 Months / Bus |
| 1 to 20 | 1,00,000 | 1,80,000 | 2,25,000 |
| Above 21 | 75,000 | 1,30,000 | 1,50,000 |
| 1 Month / Bus | 2 Months / Bus | 3 Months / Bus | |
| 12,000 | 22,000 | 30,000 | |
During these tough times when businesses need to come up with new and unique ways of marketing their products and services to stay competitive, KSRTC advertising is one perfect option. Bus advertising in Kerala can be booked online at discounted prices from the best KSRTC bus advertising agency in Kerala through on the website www.letsplayoutdoors.in. KSRTC bus branding contact number: +91 9020333330
