Hoardings in Kerala

Hoardings / Billboard advertising is the process of using a large-scale print advertisement to market a company, brand, product, service, or campaign. They are usually placed in high traffic areas so that they are seen by the highest number of commuters. Advertising on roadside hoardings helps to build brand awareness by broadcasting the business to a large number of people. When compared to other advertising methods, billboards offer the highest number of views and impressions. The better visibility of hoardings is not only due to their size, but because they permit maximum creative customizing.

Importance of hoardings

Thus, hoardings are one of the most cost-effective and efficient medium to reach customers when they are out of their homes. The below-mentioned points detail the importance of hoardings for promoting businesses.

  • Hoardings attract the attention of the audience quickly as they are large, big, and bold. The digital application of the artwork allows for unlimited creativity and a professional finish offering better visibility for the advertisement.
  • Unlike digital or newspaper advertisements where the message is placed alongside other advertisers, billboards captivate audience attention with only one message per hoarding resulting in less competition.
  • Advertising on hoardings helps businesses to reach targets directly and can influence purchases. When audiences see advertisements on billboards before or during purchases, it is most likely that they will get influenced by them.
  • Advertising on hoardings helps reinforce messages through multiple impressions per person every day resulting in an effective outcome.
  • Hoardings are cost-effective than many other mediums of advertising and offer long term, 24 x 7 message visibility compared to other media that provides only 30 seconds of exposure.
  • Another advantage of advertising on hoardings is that they are always present and can’t be skipped unlike advertisements on TV, radio, or online.
  • Billboards are similar to broadcast groups as every commuter, regardless of the reason for being on the road becomes your audience. They allow marketers to target audiences regardless of their age, income group, profession, status etc.


Hoarding rates in Kerala

The cost of billboard advertising depends on mainly four factors: circulation, demographics, impressions, and format.

Circulation: It is the total volume of traffic that passes the billboard.

Demographics: A billboard’s demographics are a breakout by age, gender, and income level of people who typically pass a billboard.

Impressions: Impressions are the likely number of people who see the ad, based on the size of the billboard, visibility, the speed at which people are passing, and other factors.

Format: Billboards are of two types - lit and non-lit. The lit ones have lights on the boards and are comparatively costly than the non-lit ones. 

Billboards usually cost less in rural areas and more in larger markets depending on locations.

In Kerala, when a company chooses to advertise on hoardings, location is one of the most important considerations. Traffic speed, the proximity of the hoarding site to the road, height of the hoardings above eye-level etc also affects the effectiveness of advertisements.

Buy hoardings online

For marketers and advertisers looking to brand their businesses, Kochi provides many advertising and hoarding agency options. Let’s Play Outdoors, Kerala’s largest Outdoor media advertising platform offers a wide range of inventory of billboards in Kochi. 

www.letsplayoutdoors.in is a unique platform for marketers and businessmen to book hoardings online anywhere in the 14 districts of the state at very reasonable prices.