COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London.

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising.

At a time when uncertainties loom large it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke.

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo.The exposition will witness 70+ global participants showcasing cutting-edge technologies that will reshape the contours of Indian OOH business.

Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.