When you travel from one end of Kerala to the other you may see several billboard advertisements, it can be either a new car model, a health care poster or maybe some travel destination. Each billboard will have striking images to hook the audience’s attention.
Now if you are not a movie person but still know which are the new movies that are running successfully in the theatres. How is that possible? This is where the billboards take their role. Without our knowledge, these bold visuals and powerful captions communicate with our minds. These billboards increase day by day thus making them increasingly impactful.
Billboard Hoardings reaches a broad audience as they are a powerful tool in the advertising industry. As digital marketing seeks several methods to connect with the audience, outdoor advertising is at the top as it communicates to a wide range of people. These hoardings in Kerala are visible to all the people who pass by the board and these visuals speak to them about their existence in everyday settings. If the billboards are properly placed then it can allure thousands of viewers daily, making them feel special and valuable for certain industries.
Here, we explore major industries that benefit most from billboard branding.
1. Automotive Industry
When a new car, bike or any other vehicle is to be launched the very first step they take is to make it familiar to the normal audience via billboards and social media platforms. Billboards are often paced along busy highways and roads so that they reach active drivers and people who love getting a car. They are the prime audience for car advertisements. A well-placed, visually engaging billboard with an appealing new car model or limited-time offer can influence buyers or at least make people take a test drive. These billboards can allow brands to highlight the vehicle’s design, performance features, or even offers. This can welcome people instantly.
2. Retail and E-commerce
If you have visited town today then count the number of clothing advertisement boards that you have seen today! Retail stores and online stores heavily rely on billboard advertising to get customers and online visits. Billboards near shopping centres and malls capture a vast number of potential buyers.
“90% Off For Any Purchase” doesn't drive you to purchase from the store even if you don't have any specific need. This is the ultimate aim of such offer Hoardings to make immediate calls to action like special discounts or upcoming sales. For e-commerce brands, billboards can direct traffic to websites or apps, enticing users to explore deals or exclusive collections. They bring seasonal campaigns, such as festive season sales, holiday sales, back-to-school promotions, or weekend sales which are also highly effective on billboards.
3. Food and Beverage
When a new brand is launching its outlet or online store, it rushes to hoarding Companies in Kerala to make a partnership to display its brand to the people. Let it be an inauguration poster or a regular menu poster, this can let people know about the brand's presence and even know about their launching. The food and beverage industry makes outstanding use of billboard branding. Fast-food chains, cafes, and beverage brands use such platforms. These boards are placed in the malls, near shopping centres or highways to catch the eyes of hungry drivers or busy shoppers looking for a quick meal or snack. Companies like McDonald’s, Chicking and KFC have mouth-watering images, limited-time offers, or new product launches which attract hungry bellies.
Imagine driving in a scorching time and you get to see a poster of ice cream with varieties of flavour and offers. Doesn't that make your visit there? This is what exactly they aim for.
4. Entertainment Industry
Billboards have always played a significant role in promoting movies, music, and events. For the entertainment industry, strategically placed billboards can induce excitement and anticipation. The movie boards showcase actors' images from movie clips, striking visuals, and release dates in a way that digital screens sometimes can’t capture.
5. Travel and Hospitality
“Book Your Dream Vacation” is something that can be seen in any corner of the city. It can create an immediate sense of wanderlust, encouraging people to consider booking.
“Looking for the best hotels in town?”. This question can make us look into the rooms even if we are not planning any grips. Hotels, airlines, and tourism boards commonly place billboards near airports, train stations, and highways to capture the attention of frequent travellers.
Conclusion
Billboards are a powerful advertising tool which provides widespread exposure. Industries like automotive, retail, food and beverage, entertainment, travel and healthcare gain more customers through billboard advertisements. The offer posters, inaugural posters and other attractive image posters can hook the audience's attention. Along with technology billboards have also grown and have 3-D billboards which make billboard branding more relevant than ever.
