Imagine you are walking, riding your bike, or sitting on a bus when a KSRTC bus passes by with an attractive advertisement plastered across its side. Your eyes instinctively catch the striking visuals and captivating captions, it makes you pause for at least a moment. There is even a high chance that, from morning to night, this image can stick with you, creating a lasting impression. This is the power of advertising on a moving canvas like a KSRTC bus is an effective strategy that easily hooks the audience amid their busy schedules, building brand awareness most dynamically and effectively. KSRTC bus branding in Kerala is the best platform to bring brand awareness within your state. This essay shall take you to three major impacts of advertising on roadshow vehicles.
Advertising has a powerful influence on the customer’s choice. This will affect their intentions towards purchasing a particular product. Bus advertising in Kerala can get the attention of people easily as they are an outdoor kind of advertising. It can easily grab the attention of people while they are waiting somewhere on the way, while they are shopping or in restaurants. Choosing such an advertising platform helps the brand to reach all sorts of people with different economic backgrounds and also from different areas. Thus, the chances of getting attention are even more than other modes of advertising.
When the process of advertisement is done correctly, it will achieve its goal of influencing people’s decision, when they are going to purchase a product or service.
Three Major impacts
The three major benefits of a bulk include:
1.Build Visibility
2.Bring Focus
3.Influence the consumers
4.Build Visibility
As the ads on buses reach a large number of people at regular intervals, the ads will stay in their minds for a longer period. This will make customers buy a certain kind of brand, just because they are seeing the same advertisement multiple times. Several surveys have proven that advertisements have influenced people’s choices. Such ads help in showcasing the products or services the company provides.
Bring Focus
The advertisements on such KSRTC hoardings are seen continuously, throughout people’s active hours. Which makes the ad familiar and one among their thoughts. Next time when they see the image or any captions related to the product or service, the very first thing that they recollect will be the same ad that they have been witnessing repetitively. Such ads hook the audience with colourful images and precise yet catchy captions. So that everybody becomes familiar with the product/ service advertised.
Influence the consumer
The idea of each bus passing by, with the same advertisement keeps catching your eye over and over. With each passing KSRTC bus, the ad on its board sinks in a little deeper, creating a subtle yet powerful impression. Before you know it this becomes a part of your thoughts, building a sense of familiarity and even persuading you towards making a purchase. That’s the first and top impact of consistency in advertising on moving billboards.
To sum up, this advertising on KSRTC buses virtually builds brand visibility, focus, and influence, building lasting awareness among people. This brand awareness grabs the audience’s attention and ingrains a strong message deep in their unconscious minds. These moving billboards create familiarity and influence consumer preferences. Whether on the road, waiting at a stop, or simply passing by, KSRTC bus branding captures the audience's attention and communicates to their inner minds. This strategic approach turns every moment into a valuable opportunity for brand awareness.
