OOH advertising is getting increasingly popular around the world as there are hardly any ad blockers when it comes to accessibility to viewers. Marketers are now waking up to the fact that when done right, OOH advertising is much more affordable and effective when compared to other channels. Advertisers and brand are being intelligent about this now. They are coming up with more and more creative outdoor campaigns integrated with their other digital efforts. What has helped advertisers reap huge benefits from their OOH campaigns is the availability of location based data.
Location data can be anything that adds value to an advertiser or a brand that places an outdoor ad. When it comes to billboard ads, it can be data about the expected footfall in a day, the type of commuters, demographics of the expected viewers, the nearby environment, the current mood of the people around the location, etc. All this adds plenty of pointers while developing an outdoor advertising campaign. With this data an OOH advertiser can develop a highly customized and targeted campaign that will resonate with the expected audience.
Most brands that get results from their outdoor advertising campaigns now make use of the location data effectively. This is even more pronounced when it comes to transit media advertising. The available data in this case is also much more detailed. Some modes of transit media advertising like in-bus advertising also offer plenty of time to engage and interact with the viewers as well. With the availability of highly intelligent data, an advertiser can make use of this time to make sure that the brand message is transmitted effectively and successfully. As always the important factor is to keep adapting based on the latest data available. In this age of technology and social media, a nimble campaign will always be more successful than a generic one.